My Services & Fees
I like to be completely transparent in the way I work, so I make my services and fees very clear from the start. If you already for an existing Google AdWords account, I am happy to take look at the current campaign structure and provide feedback for free. If you feel you have the expertise to make the recommended changes yourself then this is probably where our relationship ends.
However If you decide to have a more comprehensive make-over of your ad campaigns and wish to use my services I'm afraid I will cost you. The good news is there's no long-term contract as such, so if you feel I'm doing a poor job you're free to leave whenever you want. Typically I charge a one-off fee to build new ad campaigns and/or restructure the existing account so that all campaigns, ad groups, keywords and ad copy are optimised. This process can take up to a few days depending on the complexity and size of ad campaigns, hence the variation in pricing of between £210 and £360. Thereafter my costs for account maintenance and on-going optimisation are £180 or 15% of monthly spend, whichever is greater. In terms of my hourly rate, this roughly translates into a very affordable £30/hour, which is well below the industry average for the thorough service I provide.
As part of my service to you, I will provide weekly ad performance reports so that we can review the best actions to carry forward into the following week. If you do not already have web stats such as Google Analytics available, I will install this for you as well as set-up conversion tracking, carry out split tests, and implement website optimisation tools. I'll also only ever be a telephone call away, and am available online across several instant messaging services most of the time.
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